8 Ways To Drastically Increase Email Open Rates By Using Local Email Marketing

24 Jan 2010 @ 8:47 AM

8 Ways To Drastically Increase Email Open Rates By Using Local Email Marketing

Are you a small business owner? Is it a continual struggle to get recurring purchases from your existing client base? If these are questions that you require an answer to, the following 8 local email marketing tips and hints may just revolutionize your company.

Marketing via email to your patron base has the capability to drive repeat sales, referrals and increase the lifetime value of your consumer. It is very inexpensive. However just because it’s reasonably priced doesn’t mean its that straightforward. You see I consistantly see many small businesses making the same mistakes when it comes to doing local email marketing.

Here are several suggestions on how you can generate extra responses from your email marketing client base by using a a small number of targeted email advertising strategies. You will be amazed by the results:

1. People consistantly seem helpless to defend themselves against answering your your ad coupon if there is a give away. As a rule folks get excited when they see or hear the word free, particularly when it is for something they are looking to buy. Which is why it is such a powerful word to contain in your copy to your reader. Get some mileage out of your freebie by not giving it away immediately.

2. Remind your target audience of the tribulations they may be experiencing. By showing them a viable solution to their dilemma you position yourself as the specialist thus you become part of the solution to their setback. Ask questions they can only answer either yes or no.

3. A before and after story always gets attention. Folks find it irresistible to study a useful success yarn and if your ad copy is compelling enough your reader will actually envision themselves in the narrative. By using photographs that highlight the before and after when the problem was resolved after a client uses your product or service is tremendously persuasive.

4. Making a hefty donation to a charitable society for the most part convinces folks that the act of purchasing from you makes them more generous and socially conscious.

5. Testimonials from a public figure will confirm your credibility and excellence. Including a photo along with their testimonial adds credibility. If you include a photo of yourself with the famous person and you will have folks jumping to try your product or service. If you have a website or blog make sure your testimonials are on the front page. Use them openly as they are very very powerful.

6. The use of press releases and/or reviews are exceptional free of charge promotion as is anything that is written about you and your dealings. If they are good then that is for the better. If they are bad then how you handle it will go on record and be noted by your clients. These stories will add boundless value to your copy and increase your credibility in your target audience readers eyes.

7. Get personal and include a hand written note, letter or signature. This can increase your appeal to your target audience for the reason that they sense you are writing only to them. This is quite easy to put in place. Simply write your note on paper, scan it, and enclose it within your ad copy.

8. Make a list of all the celebrities and stars who did benefit from the use of your products and services. Be sure to include their name to add credibility and a touch of glamour to your ad copy. If you have photographs or a personal note from them your response with be catapulted into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising remember to add in one or more of the local email marketing suggestions and watch as your marketing campaign generates copious leads and improved sales.