My Open Book

1. Add Social Networking to your business and marketing plan.

• In addition to your traditional networking events in Calabasas referral marketing social networking is proving to be an effective business marketing resource.
• Devote time for social networking efforts and set tangible goals.
• One of the edges that Obama had over McCain in the 2008 Election was his effective use of social networking sites.

2. Finding and learning to properly use the best social networking site for your business.

• It is predicted that there will be 2,500,000 social networking sites by the end of 2009 creating growth niches and opportunities for every business owner. * Finding and sharing social networking sites with your Beverly Hills networking groups is part of the discovery process and learning curve. Websites like Networking Event Finders publish social networking events so you can see which networks are the most active in your local community.
• Schedule time to take the Social Networking Site’s online tutorials.
• Choose a site where you can your content from your blogs, pictures, slide shows and videos.

3. Add contacts and friends strategically

• Make your social network matter by selecting and choosing contacts.
• “Social Power” power doesn’t matter if the people in your social network are not or never will be relevant to your business.
• When adding a contact or accepting an invitation, review their contacts and ask yourself this question: “Do I want to attend Diamond Bar networking events hosted by this person?
• Your profiles on Social Networking Sites become a public rolodex. Ensure that it sends the message that you want to communicate.

By adding social networking to your business and marketing plan, you can expand your business network to market globally. The learning curve is worth the time and effort required to master social networking.

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